I think this is a bad a way of going at things in business. Maybe if there is a child in a burning building, saving her at all cost makes sense. Yes, a doctor should do her best at saving someone’s life.
But should you want a promotion at all cost? Should you want to succeed in business at all cost?
I think anyone who says ” at all cost ” is playing a finite game. And playing finite games is not the best way of winning long term.