When we try to make stuff for everyone, we end up making average stuff for the average person.
Instead what we can do is serve the minimum viable market. The smallest group that can sustain you in your work.
As Kevin Kelley pointed it out, all you need is a 1000 true fans.
LL : Instead of having customers or just people who engage with you, create fans. The ones who will buy anything you make, who will miss you when you’re gone.