Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.
You need to be able to sell yourself, because that’s what we do every single day. Know what you stand for but most importantly what you don’t stand for.
When someone get you as a spouse, as an employee, as a friend, … what do they get? What will you not do? What do you stand against? Maybe it’s doing 2 things at once, maybe it’s gossiping about others, maybe it’s being negative, maybe it’s being late or missing a deadline.
Once you know and decide on what you will never be known for, it’s easy to see what opportunities you have, ways to show up, how to do work that matters for people who care, how to be who you need to be for those who needs you.